Jul
09
True Efficiency Requires More Than Cutting Costs
Posted in: Uncategorized
The pressure to cut costs is stronger than ever, as advertisers and agencies talk about how to reconfigure their marketing processes. But instead of cutting the marketing/media budget, headcount and nonessential expenses by a certain percentage, companies and agencies need to take a close look at how their marketing organizations are structured as well as their processes for getting things done.
Post a Comment