Troubled NFL Picks a Woman to Lead Marketing
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The National Football League, under fire from women’s advocacy groups for the way it has handled the Ray Rice domestic-violence matter, has picked a female former PepsiCo marketer as its new chief marketing officer.
Dawn Hudson comes to the league directly from The Parthenon Group, a Boston-based strategic consulting firm, where she spent the past five years working in the food, beverage and restaurant sectors. Previously, she spent 11 years at PepsiCo, where she held several senior level positions, including CEO of Pepsi-Cola North America and other marketing-related jobs. She also has agency experience, holding jobs at D’Arcy Masius Benton & Bowles and DDB Worldwide.
Ms. Hudson replaces Mark Waller. Last month, the league announced Mr. Waller would be focusing on growing the NFL’s international business. Ms. Hudson will report to NFL Commissioner Roger Goodell and begin next month. “We are looking forward to working with Dawn, whose experience as a leader and marketer will help further connect the NFL with fans,” Mr. Goodell said in a statement.
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