Hasta La Creative!

After a 25-year career on Madison Avenue, Anne Bologna is headed to the client side. She’s been named VP-brand strategy at TripAdvisor as the travel site plots a major national ad push this fall.

Ms. Bologna was most recently managing director at MDC Partners, but parted ways with the ad holding company in April. Earlier she owned her own New York shop called Toy, worked at Publicis Groupe’s Fallon and at independent agency Cramer-Krasselt.

In her new post, she’ll report to TripAdvisor CMO Barbara Messing. Ms. Messing has been at the company since February 2011, and before that spent nine years at Hotwire.

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