Apr 24

TriHonda Sends $45 Million U.S. Media Account to Horizon

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TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November. It is unclear which agencies competed against Horizon, although a source close to the matter said some…

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