May
01
'Trigr' Warning: Bloomberg To Show Ads Depending on Stock Market Pops — And Drops
Posted in: Uncategorized
Bloomberg Media wants marketers to capitalize on consumer mood swings.
The publishing tycoon said Monday at the NewFronts that it’s got a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are met.
Take for example the French election.
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