Tribeca Film Festival to spotlight branded films
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Brands take center stage at this year’s Tribeca Film Festival (April 24 to May 5) during a day dedicated to partnerships between artists and advertisers.
The indie film fest’s conference now includes Tribeca X: A Day of Conversations (Friday, April 26) on the state of branded content. Mark Pritchard, chief brand officer at P&G, will be the event’s keynote speaker, and other participants include Fiona Carter, AT&T Communications chief brand officer, Doug Melville, TBWA Worldwide chief diversity officer and Yvon Chouinard, founder of Patagonia. Actress Natasha Lyonne will share a filmmaker’s perspective.
“Our goal with this is try to cross-pollinate the world of independent film making and branded work,” says festival director Cara Cusumano. “We’ve been seeing a lot of good work and ideas, and we wanted to carve out more of a space for that.”
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