Tresemme Says Auf Wiedersehn to ‘Project Runway’


NEW YORK (AdAge.com) — Elle magazine isn't the only sponsor departing "Project Runway" after the show moves from Bravo to Lifetime in November. Tresemme, the exclusive hair-care sponsor for the past four seasons of "Runway," will join its magazine partner in moving to the CW as the hair-care partner for "Stylista," a reality series that makes its debut Oct. 29.

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