Trendy shoe startup Allbirds taps Anomaly for new campaign
Posted in: Uncategorized
The holidays are around the corner and Allbirds, the trendy shoe startup, is winging in with a new campaign. In its largest marketing effort to date, the direct-to-consumer brand is pushing “Meet Your Shoes,” with quirky new spots that will air on digital and in cinema and an interactive website that taps into fashion trends of sustainability and transparency. The push will run through the holidays.
“We hear all the time how much our customers love that our materials come from nature, so the campaign celebrates this idea in a lighthearted way,” says Julie Channing, chief marketing officer at Allbirds.
She adds that “green” fashion and footwear have long had a reputation as being overly expensive and unattractive. “We’re seeing that start to change, with a growing movement of consumers who care about buying more sustainably made and sourced products without compromise.”
Post a Comment