Hasta La Creative!

Category: Beyond Madison Avenue
Summary: I’m sure any of my coworkers can attest to the fact that my favorite phrase of late has been that “Social Media has propelled society 20 years past its time”; increasingly so, the younger you go generation to generation.

In fact, it’s advanced at a rate that the average consumer’s attention span can only read at a range of four sentences per paragraph without being utterly discouraged, ignoring the piece all together. Some may call this sad. I just call it the power of a completely connected world.

With this overbearing change, the industry has been forced to succumb. Social medias such as Twitter and Instagram latched on to the concept early. Each new medium is progressively becoming shorter, sharper. Character restrictions, focus on imagery, bigger type…