Jul
01
Travelers Insurance Tugs on Heartstrings With Emotional ‘Stories of Care’
Posted in: UncategorizedInsurance might not be the first category you think of for emotional storytelling. Insurance advertising tends to trade in absurdist humor (see: Geico) rather than dramatic attempts to touch on human emotions. It’s more likely to be remembered for tonedeaf misfires than for successfully channeling human emotion. And yet Travelers Insurance does the unexpected in…
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