Hasta La Creative!

(August, 2008) Over 40% of Britons received a bill or statement addressed to the wrong person in the last six months, according to dsicmm’s latest study into the customer data standards underlying transactional communications.

Interest and activity in transpromo is on the rise, with analyst firms predicting meteoric growth over the next few years. These predictions embrace both the use of bills and statements for cross-selling offers from the originating company, as well as selling the ‘white space’ to suitable third parties or affinity partners. As an advertising medium, transpromo is substantial, valued at some £0.5 billion in the UK alone.

However, underlying standards in the management and updating of customer records, unless improved, stand to undermine this emerging opportunity. To gauge how widespread data quality problems are within the transactional market dsicmm commissioned a survey asking to what extent people had experienced the worst of data quality offences – receiving a bill or statement for the wrong person.

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