Hasta La Creative!

The Covid-19 pandemic is an issue facing the world at large and in times like these, it is of vital importance to make health advice more accessible in as many languages as possible. Translators Without Borders (TWB) is a non-profit organization that offers language and translation support for humanitarian emergencies. They have teamed up with creative agency TBWADublin to help them launch a new campaign to raise needed funding.
The campaign consists of a series of short videos and static posts for Facebook, Instagram and Twitter. The creative plays on homophones, which are words that are spelled the same way in different languages, but have completely different meanings. Through colourful images, the campaign shows how easy it is to misinterpret a message and how important accurate translations are in a crisis, leading to the message behind the campaign that: “With Covid-19, accurate translations can mean life or death”.