Hasta La Creative!

Champs Sports has named Translation its new lead agency after a review, the companies said.

The shop will handle advertising and social media for the athletic footwear and apparel retailer, provide analysis of initiatives and ad spending, and establish a consistent look across in-store and digital channels, the agency said in a statement.

The account had most recently been handled by Los Angeles-based Zambezi, which picked up the account in 2010, but the agency and the company parted ways in the third quarter of last year. “We’re proud of the work we did in collaboration with the Champs team — including three consecutive years of sales lifts during our tenure,” said Chris Raih, said Zambezi’s founder and managing director.

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