Hasta La Creative!

Airbnb will debut a spot with a trans-friendly message timed to Caitlyn Jenner’s appearance during tonight’s ESPY Awards on ABC.

Airing after Ms. Jenner wins the ESPY Arthur Ashe Courage Award, the spot will launch Airbnb’s “Is Mankind?” campaign, and specifically ask viewers to “find out how kind the women, men and trans of our mankind can be.”

The ad will be a variation of an ad released online earlier this week, featuring voice-over by Angela Bassett and a baby walking toward a door. That ad — which challenges viewers to go look through other people’s “windows so you can understand their views, sit at their tables so you can share their tastes” — will start running on TV in the U.S., Australia and the U.K. Both ads were created by TBWA/Chiat/Day.

Continue reading at AdAge.com