Hasta La Creative!

As the proliferation of agencies creating in-house post-production capabilities continues, a trade group representing the post-production industry is blasting the agency world, claiming there are transparency, competition and ethical concerns with the practice moving in-house.

The Association of Independent Creative Editors today posted a statement on its website airing a number of grievances about “business practices surrounding [the] current implementation” of in-house production capabilities at agencies. Among other things, it claims that agencies steering post-production work to their own facilities is an overt conflict of interest. Overall, the AICE claims agencies lack transparency, ethics and fairness in relation to getting business for their own post-production facilities, and said that agencies have an “unfair advantage” when it comes to post production, given their direct access to clients that post houses don’t have.

It’s unclear whether the complaint will result in any sort of change in policy, but the group said it’s priority is making clients aware of what it perceives as serious issues. “Our primary goal in issuing this statement is to raise awareness on the part of the advertiser community and urge them to seek a greater level of transparency from their agencies when it comes to how their post-production work is handled,” said AICE Executive Director Rachelle Madden in a statement to Ad Age. “While we certainly don’t expect agencies to eliminate their in-house facilities, we simply want to bring more transparency to the process and help level the playing field in terms of competing fairly and honestly for their clients’ work.”

Continue reading at AdAge.com