Track Me Out at the Ballgame: MLB Testing In-Park Sensors
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Baseball fans may actually learn something about the game the next time they peer down at their phones at the stadium. This off-season, Major League Baseball will test a feature of its At The Ballpark app that allows mobile devices to communicate with sensors placed throughout ballparks. Triggered by the sensors, the app will welcome fans when they enter the vicinity, surface historical tales, and potentially enhance sponsor messages and displays with ad content.
The location-based system, which employs Bluetooth Low Energy technology, was on display last week for a select few visiting Citi Field in Flushing, Queens, home to the New York Mets. The Mets will be the first MLB club to incorporate the sensors, called beacons, into their home stadium in 2014. A handful of additional teams are expected to get on deck to use the system during the next regular season. No other pilot teams have been named at this stage.
“Clubs today are already raising their hands,” said Adam Ritter, senior VP-wireless at MLB Advanced Media.
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