Jan
14
Toyota Uses Oculus Rift to Educate Teens About Driving Risks
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Toyota is hoping a virtual reality experience will convince teens to drive safely.
At the Detroit Auto Show, Toyota launched a distracted driving simulator using Oculus Rift as part of its TeenDrive365 initiative, which offers tools, advice and events to help parents instill safer driving habits in their teens. According to the CDC, motor vehicle crashes are the leading cause of death for U.S. teens.
Once behind the wheel of a stationary Toyota car, users put on an Oculus Rift headset for a virtual reality driving experience down a city street. The challenge is to stay focused and drive safely using the car’s steering wheel and pedals even as traffic sounds, friends’ voices, the radio and text messages pop up as distractions.
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