Toyota says it gets a boost when applying blockchain to digital ad buys
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Toyota is accelerating its plans to use blockchain technology to root out fraud when buying digital ads.
The automaker recently piloted a campaign after inking a deal with blockchain analytics outfit Lucidity, with hopes of making sure its ad dollars weren’t going to waste. The end result was a 21 percent uptick in visits to Toyota’s website when compared to similar ad buys it made without Lucidity tech, says Nancy Inouye, media director at Toyota Motor North America. Now the company plans to extend its deal with Lucidity beyond the originally planned three-week test.
“We are in discussions to take it to the next step and [test] further with additional campaigns for a longer period of time,” Inouye says. “We feel that if we go longer we would see stronger results.”
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