Sep
19
Toyota Replaces Nissan as Auto Sponsor of 'The Voice'
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Toyota has signed on to be the exclusive auto sponsor of NBC’s “The Voice” for the next two seasons.
The automaker replaces Nissan, who was the official auto partner for four seasons of the reality singing competition. Kia was also an early sponsor of “The Voice.”
Toyota is the first marketer to take advantage of NBC Universal’s advertising offering on Snapchat. As part of the deal, Toyota is sponsoring “The Voice” Snapchat story, which consists of five, short-form videos that feature user-submitted performances. Based on these submissions, “The Voice” coaches select a contestant to appear on the broadcast premiere of the show.
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