Toyota, McDonald's Score Best Ideas At U.S. Hispanic Awards
Posted in: UncategorizedUniversal insights, ranging from the current obsession with selfies to the way big news events are covered by helicopters overhead, fueled the ideas that were named the five best of the year at the third annual U.S.H. Idea Awards.
The awards are organized by the Circulo Creativo of U.S. Hispanic creatives and were presented Tuesday night during the Hispanic agency group AHAA’s annual conference in Miami. Here are the five best ideas from U.S. Hispanic agencies:
1. In “Mutt Bombing,” Omnicom’s Hispanic agency Dieste took up the cause of Dallas Pets Alive after Executive Creative Director Ciro Sarmiento happened upon an adoption event in a local park, and was drawn into the challenge of finding foster familiesand eventually permanent homesfor abandoned animals before their days ran out at the pet shelter. In February, Dieste selected selfies on Instagram of well-known or influential users, photoshopped an adoptable dog into each one, and reposted them with the adoption message and the hashtag #muttbombing.
Post a Comment