Toyota makes last-minute Super Bowl ad buy and CBS halftime report sponsorship


Toyota has boosted its Super Bowl ad buy at the last minute with a 60-second spot, as well as a sponsorship of CBS’s halftime report.

The automaker had previously secured time for a 60-second ad that will run at the end of the second quarter. That spot by Burrell Communications was released online earlier this week. It plugs Toyota’s RAV4 and features female football player Antoinette “Toni” Harris.

The second ad is also 60 seconds and will air immediately after the halftime entertainment, Toyota said in a statement on Friday. A Toyota spokeswoman confirmed that the ad buy and the sponsorship of the CBS halftime report were secured in recent days. CBS did not immediately return a request for comment.

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