Hasta La Creative!

SUPER SPLASH is an initiative launched with the primary aim of presenting “The New Toyota Hilux 2012.” The idea was take live prime-time programming and surprise viewers with an “outstanding” action that would break the usual format of various shows, ultimately capturing the target’s attention.

Advertising Agency: P4 Ogilvy & Mather, Panama
General Creative Director: Pinky Mon?
Creative Director: Jonathan Lasso Rocha
Copywriters: Humberto Alvarado, Dennis de Icaza
Art Directors: Roberto Perez, Juan Frochaux, Edmar Quiros
Account Manager: Liseth Fong
Executive Producers: Emerson Bonilla, Raynier Villalobos
Producer: Lucas Poveda?
Production House: VFX?