Toyota and Hyundai Pivot Messaging to Helping People in New Ads

As the coronavirus crisis continues to unfold across the United States, automakers Toyota and Hyundai have rolled out new messaging, with the latter reintroducing a version of its buyer protection program popularized during the economic crisis in 2009. This follows Ford’s pivot, pulling more traditional, showroom traffic-driving ads and replacing them with consumer aid-centric messaging….

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