Hasta La Creative!

While the Toyota Corolla Superbowl ad received a fair bit of praise, I wasn’t entirely satisfied. Fortunately, I stumbled upon the new microsite for the car, dubbed “Corolla the X,” complete with an impressively elaborate crest. The site is a fairly bold yet unobtrusive mix of animation, audio, video, and games, managing to do a fairly impressive job at showcasing the features of the Corolla with some humor and without the usual buy-this-car spiel. The site even makes me appreciate the superbowl spot slightly more. My only big question (and maybe slight hesitation) is whether or not “Corolla the X” can really work. The Toyota Corolla has never been in the upper echelon of the automotive world. Can its image reflect it effectively? Will it be able to persuade buyers? Then again, it IS the Corolla… not exactly an unknown in the field.