May
01
Total Market Debate Dominates AHAA Hispanic Conference
Posted in: Uncategorized
In a sign that the U.S. Hispanic market can’t be ignored, AHAA: The Voice of Hispanic Marketing snagged Rupert Murdoch as the opening keynote speaker at the industry group’s annual conference in Miami this week.
The chairman and CEO of 21st Century Fox delivered a speech that wouldn’t have been out of place at the TV upfront presentations as he touted Fox channels and films and told the audience basic facts about the U.S. Hispanic market that they already knew, before answering a few carefully-screened questions from the audience.
“He’s like the Kardashians,” said one agency CEO. “It’s enough to turn up, it doesn’t really matter what he says.”
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