May
11
Total Drag: This Creative's On-Stage Hobby Keeps Him Fierce
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When Gianni Gurnani isn’t brainstorming ideas for clients as a creative director, he’s camping and vamping it up under his drag queen name, Gigi Giubilee.
Gurnani, a creative director at Leo Burnett Hong Kong who moved from the U.S. last February, says drag wigs, heels, makeup and all — helps him think more imaginiatively and feel more confident when talking to clients and managers. We talked to him about his fabulous sideline.
This interview has been lightly edited for flow and readability.
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