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Toshiba Corp., a $63 billion Japanese company best known for laptops and consumer electronics products, next month will roll out a global integrated campaign to raise awareness of its b-to-b solutions, which account for 84% of total sales.

The campaign, called “Bring It Forward,” was created by Gyro San Francisco and promotes Toshiba’s Smart Community business, which provides technology for electric buses, wind power, solar energy, water and environmental solutions.

“Throughout its long history, Toshiba has been mainly known as a b-to-c brand, with its consumer-based electronics, appliances and technology,” said Takafumi Arai, chief specialist, marketing division at Toshiba, based in Tokyo. “But in fact, since the company was founded in 1875, Toshiba has always developed and offered a wide range of innovative products and services for the b-to-b market.”

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