Tortrix: Embassy of the 18th Zone


Media, Outdoor, Promo, Direct Marketing, PR
Tortrix

This project helps to end with a practice known as “address discrimination”. This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area

Advertising Agency:BBDO, Guatemala
Chief Creative Officer:Diego Lanzi
Creative Director:Rodrigo Costas
Art Director:Rodrigo Ponce, Adolfo Lazo
Copywriter:Rodrigo Costas
Additional Credits:Daphne Jager, Lourdes Garavito, Fernando Salgado, Anner Aparicio, Carlos Arriola

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