Hasta La Creative!

Earlier this month, Topshop unveiled one of its most digitally ambitious fashion shows to date, “The Future of the Fashion Show.” The fast-fashion retailer partnered with Google on a multiplatform experience that promised consumers a seat at the catwalk to rival Anna Wintour’s. Online viewers could take in the London Fashion Week show from various points of view, from that of the model on the runway — or the handbag on her arm. They could buy featured products instantly and even chat with the show’s stars on Google+. And a “Be the Buyer” app let fans create a mood board using the show’s looks.

The man behind the cutting-edge show was 31-year-old Chief Marketing Officer Justin Cooke, who is just coming off a six-year stint at Burberry, where he rose to the role of worldwide VP-PR/VIP/events. There, alongside Chief Creative Officer Christopher Bailey and CEO Angela Ahrendts, he helped propel Burberry’s resurrection from a stodgy brand gone to the “chavs”a derogatory slang for working-class youths in the U.K. who sport designer brands and blingto respected luxury retailer and fashion-industry digital darling.

Mr. Cooke’s first fashion gig was on the sales floor at Gucci. “It was like being in the Gucci Army; you’re given standard issue of three amazing black, three-button suits, five white shirts, two black ties,” he said. “I’m getting paid to wear this? That was the beginning of the bug for me.”

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