Aug
23
Top Media Exec Leaves MillerCoors for General Mills
Posted in: Uncategorized
General Mills has hired MillerCoors marketing executive Jackie Woodward for the newly created position of VP-global media. She will oversee all paid, owned and earned marketing efforts to “drive high-impact media plans” for the packaged food giant, according to General Mills.
As VP-marketing connections at MillerCoors, Ms. Woodward oversaw media, digital, sports and entertainment marketing, as well as licensing and agency partnership development. She joined Miller in 2006 from McDonald’s, and became VP-marketing services for MillerCoors in 2008 after Miller and Coors merged.
Ms. Woodward was named an Ad Age Woman to Watch in 2004 and an Ad Age Media Maven in 2008.
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