Hasta La Creative!

Ad Age and Creativity polled leading creative execs from around the world about which work (other than their own) will take home a Grand Prix at this year’s Cannes Lions International Festival of Creativity. Not surprisingly, one business-to-business campaign starring a famous action hero in a daredevil gymnastics pose rose to the top. But a few others — ranging from the digitally daring to the socially startling — also struck a chord.

Paul Brazier, chairman, chief creative officer, AMV BBDO, London

Volvo’s “Epic Split” [via Forsman & Bodenfors] has done well in many of the awards so far and I can’t see any reason why it wouldn’t do so at Cannes. It’s very visual, proves a point and made me wince!

Continue reading at AdAge.com