Jul
21
Top 10 Company Brand Names: Alphabet Pales Before Google (and Apple)
Posted in: Uncategorized
Alphabet ranked 21st on the new list of corporate brands. Apple took the top spot; it was second to Google last year.
Based on the “perception profiles” that FutureBrand published this year, any positive convictions people do have about Alphabet can be chalked up to “legacy sentiments” they had about the conglomerate’s previous identity.
Feedback on Alphabet closely resembles what respondents think about Google, except that the new holding company is weaker than its predecessor by each measure. Riding on the coattails of Google’s favorability may not be a solid platform for Alphabet to expand on.
Post a Comment