Tony Hawk's Media Empire Grows With Help From Complex
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Former professional skateboarder Tony Hawk — who has earned millions from video games, apparel and amusement park rides bearing his name — is teaming up with young men’s publisher Complex Media for TheRideChannel.com, a website about skate culture.
The site is a joint venture between Complex and Mr. Hawk’s production company, 900 Films, which is responsible for the bulk of the site’s content, including skateboarding news, as well as tips and how-to stories mostly in the form of video. Complex handles the technology behind the site, along with the promotion and advertising sales.
“Tony has some entrepreneurial moxie and we’re going to do some cool shit together,” said Marc Ecko, founder of Complex. He said the partnership could lead to events and products, but declined to elaborate further.
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