Tonge Appointed Head of 4Creative, Chamberlin Joins Huge


Channel 4 has promoted Alice Tonge to head of 4Creative, its in-house creative agency. Tonge, named one of AgeAge’s Creatives You Need to Know earlier this year, previously was head of creative and design at 4Creative, in which role she oversaw the main channel rebrand in 2015 and the Rio Paralympics 2016 campaign We’re the Superhumans, which won two black D&AD pencils and a film Grand Prix at this year’s Cannes Lions. She will replace Chris Bovill and John Allison, who announced earlier this year that they were stepping down as joint heads of 4Creative to join Warner Music’s creative content and production studio The Firepit.

Huge Oakland has appointed Mike Chamberlin to the role of managing director, while Nicholas Kim and David Lowrie-Reed join as GVP of strategy and VP of client services, respectively. Chamberlin joins the agency from Razorfish, where he was managing director of the San Francisco office. Prior to Razorfish, he was VP, director of strategy and innovation at EVB, before working at BBDO and Cutwater. Kim joins Huge Oakland from Prophet, a brand strategy and growth consultancy, where he was an associate partner. Lowrie-Reed, whose role will be to manage the Google business on the West Coast, was most recently SVP over Toyota Brands for George P. Johnson and group account director at Saatchi L.A. running the Enterprise group.

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