Aug
06
Tommy Hilfiger Takes Branding on the Road With Bravo Special
Posted in: Uncategorized
NEW YORK (AdAge.com) — Get ready for a redesigned Tommy Hilfiger. The once omnipresent all-American designer has kept a relatively low marketing profile in recent years, with a scaled-down retail presence and a more modest media budget. But now Mr. Hilfiger is looking to branded entertainment as an efficient way to extend his brand and still break some ground in the increasingly competitive fashion category.
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