Oct
22
Tommy Hilfiger Has a New CMO to Lead a New Marketing Strategy
Posted in: UncategorizedTommy Hilfiger welcomed a new chief marketer to its C suite on Tuesday, appointing Michael Scheiner to the position of CMO. He will officially take on the role beginning Oct. 28. A veteran of the apparel marketing world, Scheiner comes to the brand after spending several years at Abercrombie & Fitch, most recently as Hollister’s…
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