Tom Hiddleston, Mark Strong Round out Jaguar’s ‘Villains’ with Ben Kingsley
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Movie stars Tom Hiddleston and Mark Strong will round out a trio of British villains with Ben Kingsley starring in Jaguar’s first-ever Super Bowl commercial, according to brand VP Jeff Curry.
Jaguar has been running a teaser campaign positioning its new F-Type as a dangerously fast but sexy British bad boy “disrupting” Porsche, Mercedes-Benz and BMW in the sports car segment.
Jaguar aired its second teaser for the Big Game spot during NFL divisional playoffs telecast on Fox this weekend. Called “The Set-Up,” the 30-second spot showed a well-dressed Mr. Kingsley waiting for the other two to arrive at his lair. Among the bad guys Mr. Kingsley has played are Don Logan in “Sexy Beast” and, most recently, Trevor Slattery/The Mandarin in the “Iron Man” franchise. Mr. Hiddleston will be recognizable to an American audience as Loki from the “Thor” and “Avengers” franchises. Mr. Strong played Lord Blackwood in 2009’s “Sherlock Holmes.” (It seems that all three actors have starred with Robert Downey Jr.)
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