Jun
05
To Win at Mobile, Get Inside the Consumer’s Mind
Posted in: Uncategorized
Jeff Fagel
My 5-year-old son is addicted to YouTube. He wants to watch everything from Lego videos to “Curious George,” and he knows how to navigate my iPad better than my 65-year-old mother. Marketers who want to capture the attention of consumers in the age of mobile would do well to think more like he does.
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