Feb
18
To Start a New Company, You Need Two Strategies
Posted in: Uncategorized
Twenty-seven million Americans of working age (or 14% of the population) are starting or running new businesses. How many of these entrepreneurs are likely to be successful? Very few.
One problem is the presumption that you need a single strategy to be successful. Not true. Companies that become successful usually have two strategies.
It’s like building an airplane designed to fly at 500 miles per hour at an altitude of 30,000 feet. To do that takes a certain amount of engine power and a streamlined design with minimum drag. But that’s not enough.
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