Hasta La Creative!

An agency creative and a friend are driving along the old Silk Road from China to the Netherlands using only Chinese brands as part of an effort to promote the innovations they are seeing in China.

Their car is from BYD, the smartphone is a Huawei, and the outdoor gear is from a Beijing-based company with the unlikely brand name of Ozark. Virtually all the products were provided by the marketers, but there was one exception.

“We didn’t get the Chinese underwear sponsored, we just bought it ourselves,” said Rogier Bikker, a Dutchman who formerly headed the Shanghai office of creative agency Energize.

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