Oct
30
To Market the Winter Olympics, NBC Gets Niche
Posted in: Uncategorized
NBC Universal will air spots starting Wednesday across its networks and platforms to promote the start of the PyeongChang Olympics 100 days later.
NBC Universal is going small for what might be the broadest and most universally appealing TV event. The peacock is targeting its marketing approach to the 2018 Winter Olympics in South Korea to different pscyhographics.
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