To Launch Its New Battery, Duracell Shows the Oddly Specific Times It Might Come in Handy

In the 1980s, Miller Lite (by way of agency McCann-Erickson) prodded Americans into debating whether its beer was good because it “tastes great” or because it’s “less filling.” Now Duracell has created its own self-promotional split, asking whether you want a battery with “extra life” or “extra power.” Spoiler alert: The brand’s new Optimum battery…

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