Oct
26
To Keep Viewers Happy, Netflix Is Focusing on Subscribers’ Smallest Screens
Posted in: UncategorizedNetflix is looking to win over more total TV time among its subscribers around the world, but instead of prioritizing the largest screens in consumers’ homes, the company is laser-focused on the smallest ones. The streaming giant, which last week reported nearly 214 million global subscribers, is laying the groundwork for more aggressive mobile engagement…
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