To Hook Young People, Comcast Bundles Pay TV With Campus Housing
Posted in: UncategorizedComcast is offering students at seven colleges live TV and video on-demand on their smartphones, tablets and computers as part of on-campus housing, all part of a bid to keep young people from learning to live without cable.
Xfinity On Campus, baked into students’ room and board, will start this term at Bridgewater College, Drexel University, Emerson College, Lasell College and the University of Delaware, Comcast said today in a statement. The Massachusetts Institute of Technology and University of New Hampshire will run trials.
The service will include more than 80 channels, including every major broadcast network in those markets and cable channels such as AMC, Bravo, Comedy Central, ESPN, FX and MTV. Students will get both live and on-demand access.
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