Hasta La Creative!

Please don’t share this post with anybody at my agency. I plan to tell some secrets that I use to get our people to write for the PJA blog. In recruiting them, I’ve had to change my philosophy about what makes a good, or at least an interesting, writer. It’s not always the writing professionals who have the best ideas or the most compelling stories to tell.

When we first launched “Bow + Arrow,” the agency blog, back in the prehistoric days of blogging, we kept the talent pool to a couple of people, and I often had to twist their arms and cajole them into performing their civic duty. Not surprisingly, the heavily edited blog didn’t show up on any top-10, or even top-100, lists. Basically it languished like a deserted plot of digital land on the Internet.

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