Apr
21
To Connect With Gen Z, BMW Turns the Keys Over to Esports Organizations
Posted in: UncategorizedBuying a luxury car is a huge commitment, and despite the trope of the middle-age crisis Mustang or Mercedes, it is not often an impulse purchase. For many consumers, the desire to own a luxury car starts with posters on a childhood bedroom wall, and car brands have focused on reaching young customers nowhere close…
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