To Compete With Declining Demand, Automakers Must Drive Beyond Demographics
Posted in: UncategorizedAutomakers had a strong 2013, moving 15.5 million units, according to Edmunds.com. This year is projected to be even stronger.
Does that mean that the predictions about the death of driving are overstated? Not entirely. The trend’s here to stay.
There’s a difference between the stats on driving and the stats on car sales. Car sales might have upward- pointing arrows, but several stats that underlie car demand are all trending downward: miles driven, percent of teenagers getting their licenses and number of vehicles per household. Let’s recap the environment. Four factors are working together to dampen long-term demand and usage.
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