Oct
29
To Compete Globally, Chinese Carmakers Import Design Talent
Posted in: Uncategorized
Not long ago, the oft-awkward styling of China’s domestic brands was the laughingstock of auto shows.
Homegrown carmakers struggled with young designers who might not have even had driver’s licenses. Or they farmed out work to overseas studios. The result was often a hodgepodge of clashing looks.
Now, Chinese brands are changing tack and bringing experienced foreign talent in-house to mentor their fledgling programs.
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