To Binge or Not to Binge? That’s Amazon’s Question for New Streaming Series
Posted in: UncategorizedHow streaming platforms should release original programming — allowing viewers to binge all at once or parceling episodes out on a TV-like weekly basis — has become a significant strategy question as competition intensifies.
Amazon said Monday that it will do a little of both for a pair of original series coming to its Amazon Prime platform this month. The company will distribute the first three episodes of each at one time, then revert to a weekly schedule for the remainder of the shows’ 11-episode seasons.
“We will release three episodes upfront for all customers so they can try out the shows and get to know the characters,” said Roy Price, director of Amazon Studios, in a statement. “Then we will release new episodes via Prime Instant Video week by week so that customers can chat about the shows and build up anticipation. We’re constantly experimenting and trying new things — and we’re eager to hear customers’ feedback on this model.”
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