TNT, American Express Forge New NBA Sponsorship Deal
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With just a week to go before the 2017-18 NBA season tips off with a blockbuster doubleheader on TNT, Turner Sports has locked in a new multi-year, multi-million-dollar marketing deal with American Express.
Amex is returning as the halftime sponsor for each matchup in TNT’s expanded 67-game regular-season NBA coverage, marking the third year the financial services company will back up Turner’s pro hoops showcase. As it has since 2015, Amex will also continue to sponsor the halftime shows in TNT’s telecast of the NBA All-Star Game and each of its playoff games.
In a new wrinkle, Amex will serve as the presenting sponsor of the NBA on TNT Road Show, a series of on-site events that includes interactive fan experiences, food trucks, pop-up stores and a musical performance by Snoop Dogg. The first TNT Road Show lifts off in San Francisco on Tuesday, Oct. 17, as the defending champs Golden State Warriors host the Houston Rockets on opening night.
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